In this CEO Essentials Podcast, We’ll hear from Ian Altman from Grow My Revenue.
We talk about:
* Why your customers need you to tell them about the problems you solve (not product features)
* How an “elevator rant” is MUCH better for sales than an “elevator pitch”
* A simple formula to help your customers know when it’s time to buy (now!)
Check out Ian’s simple, one page worksheet to uncover critical sales keys for your clients
Before Ian founded Grow My Revenue he served as CEO of technology and professional services companies for two decades before selling them.
He then served as Managing Director of a parent company that he grew from $100 million in revenue to two billion in just three years. Ian’s also the author of “Upside Down Selling,” an Amazon number one best seller. His book helps audiences discover how to flip the sales process upside down to become outrageously successful in targeting winning business.
Ian’s work is published regularly on Huffington Post and the Washington Business Journal and you can find his stuff at GrowMyRevenue.com.
About the Podcast
We host a podcast focused on the essentials of leadership. We interview experts and publish a new podcast every few weeks on topics like project management, sales, marketing, leadership development, and so much more.
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