Why hire a coach?

You’re the leader of a successful emerging business.  Your sales are strong.  You’ve got a solid team.  You’re profitable.  Why do you need a coach?

The fact is, if what you want is more of what you’re already getting from your team, then you probably don’t want to hire a coach.  If you’re satisfied with your marketing, sales, teamwork, leadership, vision, communication and methods of “keeping score” then you won’t benefit from the work you need to do to be coached.

You’re probably amazing in your area of expertise.  Entrepreneurs with successful companies usually are.   One thing to consider is that all the time you invested in becoming amazing in your field is time you didn’t spend focusing on all of the aspects of growing a healthy business.

What that means is that while your business has grown, it’s got some parts that run like a Swiss watch, and other parts that run like a Yugo.  What’s worse is that we all see the things that we want to see, and have blind spots when we are outside our comfort zone.

A coach won’t claim to be better than you are in your field.  There’s little chance of that.  You’ve proven your expertise.  What a coach will do is see what you don’t see.  Tiger Woods has a swing coach because the swing coach is able to come alongside him and help him in his blind spots.

I hope that you are thrilled with your corporate and team performance and your work-life balance.  In the event that you’re not, consider hiring a coach who can help.